The Safety House

Real Life Heroes Behind the Mask

Type

E-Commerce

The Safety House – a provider of hazardous waste cleanup equipment, signed with Built to address performance, sales, creative, analytics, and development to enhance their digital footprint in their market space.

We rescued The Safety House’s fledgling e-commerce website. In short order, they have gone from relative obscurity to challenging even the biggest competitors.

Built really took the time to understand our business, needs, and the space we operate in. They recreated our ecommerce site with tools that make it better for our users and easier for us to manage. The team has a diverse set of skills with a mix of creative and strategy.

Dan

CEO

01. The Challenge

Unpacking the Dilemna

Having spent a considerable sum to an unnamed agency, The Safety House found themselves with a digital presence that was mediocre at best. The agency invested no time or desire to truly understand The Safety House’s business needs, competitive landscape, or opportunities to provide a user experience that would bring any sort of customer loyalty. As the site sat, competitors took market share, search engines found no value in ranking the site, and The Safety House was forced to rely on other mediums to attract consumers.

02. The Solution

Let's Get to Work

Unfortunately, there was not much salvageable with the old site so we started with a blank canvas. We studied their market and created their consumer personas. Our goal was to create a site that was fast, has advanced search capabilities, B2B tools, high-end photos and good product content, search engine orientated, exact shipping prices, integrates with a CRM, integrates with shopping feeds, and more.

03. The Results

Crisis Mitigated

As a result, their site has instantly created value by getting over 200 keywords ranked within the first 60 days, has seen customers commenting that they can easily find what they need, and most importantly of all, begin to see their investment paying off.