Karisma Skincare

I regret taking care of my skin. Said no one ever.

Type

E-Commerce

A rebrand and a new e-commerce system to showcase Karisma’s commitment to cruelty-free and conscious products, targeting beauty lovers who value self-expression.

Karisma Skincare is a beauty brand emphasizing self-care as a crucial component of a balanced life. Karisma offers high-quality, cruelty-free skincare products that blend nature and science. We worked with them on their brand identity, a new e-commerce system, and strategies to provide their users with a seamless experience.

Partnering with Built was a solid decision. They delivered a stunning website design that reflects our brand and enhances user experience, while also optimizing our site’s performance—significantly improving load times and customer satisfaction. Their expertise in search marketing has transformed our online visibility, boosting our organic traffic and search rankings. Additionally, they implemented e-commerce personalization features that tailor product recommendations to individual customers, further enhancing engagement and conversion rates.

Lisa

CEO

01. The Challenge

A Great Product Line with Minimal Strategy

With an exciting product line and strong photography, Karisma Skincare just needed a digital strategy to get compelling messaging out and a user experience that spoke to the individual’s needs.

02. The Solution

True Beauty Comes from Within

A new color palette, packaging, social media, and a comprehensive website with new regimen packages addressed user feedback and made the brand genuine and approachable.

03. The Results

Beauty - Redefined

Sales increased 155% and average order value improved by 40% three months post-launch. With these new numbers and a redefined brand, Karisma Skincare was soon acquired by a large beauty brand.