Dan's Performance Parts

Tools to help keep the rubber side down.

Type

E-Commerce

UI/UX

Development

SEO

Strategy

We rebuilt Dan’s Performance Parts into a speedy, powerful hub for all things buggy.

Dan’s Performance Parts, a buggy supply store, signed with Built to rebrand and rebuild their ecommerce website.

We struggled with maintaining multiple sites with their own product management. Now that we have everything within one CRM and one website, we've been able to focus on our marketing and building the brand and less on the maintenance of keeping the lights on.

Dan

CEO

01. The Challenge

Seven Different Websites for the Buggy

Dan’s Performance Parts was split into seven distinct websites, each with their own category and many of them falling apart. We needed to find a way to pull all those separate sites into one main one to make it easier for users and better for marketing purposes.

02. The Solution

One Site to Rule Them All

DansPerformanceParts.com was re-imagined with an edgy interface, bold colors, and a combination of products from all seven websites into one.

03. The Results

Engines Revving

Better search, an integrated CRM, and a suite of additional features has pushed the site to attract and convert more customers than it ever has, with twice as many sales on mobile than any other device.