Channel Islands Aviation

A flight instructor once said "Every student you ever fly with is trying to kill you. It is your job to figure out how before they succeed."

Type

Informational

UI/UX

Development

Strategy

Identity

One brand – two websites. Catering to flight training and to the professional flying community.

Channel Islands Aviation, a flight school and FBO, contracted with Built to revamp their two distinct websites.

We wanted to work with a team that knew aviation, the different needs and markets for our flight school and FBO, and Built fit that bill.

Sarah

Flight School Director

01. The Challenge

A Tale of Two Markets

Channel Islands Aviation is both a flight school and an FBO (Fixed-based Operator) operating out of the same location. These two businesses cater to different target markets and needed a strategy for both.

02. The Solution

The Seasoned Pilot and the Student

Two different visual concepts were created for each website. The ideas were to cater an informative feel for the student and flight school and a professional identity for the FBO. An online scheduler was integrated into the flight school for students to book planes, while the focus for the FBO is on the various services provided for traveling pilots, operators, and those looking for hangar space.

03. The Results

Positive Data Trends

Analytics all point in improved territory with positive gains in user interaction, increased search visibility, and form conversions. In addition, the online scheduler freed up the front desk staff from scheduling tasks.