Marv Golden Pilot Supplies

Scroll Down

The Challenge

Marv Golden Pilot Supplies is a brick and mortar shop located in San Diego. They operate in the aviation space providing pilots with gear, training material, and aircraft supplies. Marv Golden Pilot Supplies (MG) operated a small e-commerce web presence. The problem was multi-fold.

  1. The system they were using was limited in functionality and difficult from a user-end perspective.
  2. They had no real uniform marketing message.
  3. They did not actively reach out to customers through any other method besides a one-monthly email blast.
  4. Although they had competitive pricing, they were consistently losing to larger pilot supplies stores.