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Karisma Skincare

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The Challenge

Karisma Skincare creates high quality, non-toxic and organic skincare products. Their product line is small and focused on what they believe meets a majority of skincare needs. Karisma Skincare has a compelling story and offering but their web presence did not accurately portray them as well as it should. It suffered from the following:

  1. Their site, while decent, didn’t sync with their product messaging which was high-end and organic.
  2. It suffered from a redundant navigational structure, often leaving customers confused.
  3. The layout wasn’t to pixel-perfect precision, giving way for an unfinished feel.
  4. It lacked high-end product photography.
  5. The marketing and messaging could be drastically improved upon.