CyberTouch build cutting-edge touch screen technology but had a website that was anything but cutting edge. Outdated, disorganized, and broken in many ways, CyberTouch needed a site that put a more forward-thinking, easy to navigate site.
The original value proposition behind launching Cybertouch.com was to promote interest in touch screen technology on a very large device. This meant addressing their clientele, who were a majority large organizations, most pressing issues. Some key pieces that we focused on included:
- Reviewed a lot of customer feedback on requirements.
- Created a sophisticated technology-first user interface.
- Developed a strong platform that addressed clients top-line questions in a streamlined and focused effort.
- Made mobile and touch a primary driver to drive home the case that Cybertouch knows touch technology.