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Channel Islands Aviation

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The Challenge

CIA's online presence needed reform. Their analytics data showed that people were not actively engaged with the site, often leaving on the same page they landed on. The time on site was low, and their contact form had more spam than actual potential customers. In addition:

  1. Their site was antiquated and slow and contained broken links and missing pages.
  2. They tried to compact all their business information into the website, making it difficult to find the most important information.
  3. Key calls-to-action were missing, leading to lost business opportunities.

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