Bay Area Skydiving was under new ownership when they approached us to rebrand them and their online presence. The old bayareaskydiving.com website was quite a few years old and needed to get refreshed. Lacking a responsive version, the site did not work on mobile devices. In addition, it was slow and did not conform to today’s web standards for optimum search results. It also didn’t capture a user’s attention as a skydiving outfit to do business with.
Giving the site a sense of adventure was one of our primary drivers, along working on every device, loading fast and making online reservations quick and effortless. This is what we did:
- Interviewed staff to get a sense of what they thought their positioning was within the market.
- Rebrand with new photography, colors, font, and a modern user interface that captured the bridge between adventure and the technology-heavy consumer they attracted.
- Developed an online reservation system for fast bookings.