What really are internet marketing strategies?
Internet marketing is an umbrella term for a number of tactics that helps increase awareness of your brand online. Each strategy serves a different purpose and sometimes, even a different audience.
This strategy is known to help you drive more traffic to your website, which is extremely important if you’re looking to increase brand awareness and sales.
SEO helps to improve your website’s ranking in search engine results pages, receiving more clicks. The closer your website is to the number one result, the better. If you’re past the fifth position on a ranking page, the percentage of visitors drops significantly. That’s because the first position in search results has a click through rate of 32%, while a fifth position result has a CTR of just 6%.
This shows the importance of ranking highly in search results to enable more traffic to flow to your website.
Pay-Per-Click (PPC) is a very cost-efficient Internet marketing strategy for your Conejo Valley company, allowing you to choose what keywords you want to rank for, bid on them, and appear in search results when someone searches for your targeted keyword. You only pay when your ad is clicked, making PPC very cost-efficient when done effectively.
Another benefit of PPC is that you tend to see results almost immediately, while SEO can take more time.
Some people don’t think of web design as an Internet marketing strategy, but it absolutely is! What good is traffic to your website if it doesn’t represent your brand, is outdated, or doesn’t function properly?
A website should represent your brand by incorporating your unique style, colors, fonts, and personality. It needs to be fully functioning and responsive on all devices including smartphones and tablets. This also means that a great website design ensures that users can find what they’re looking for, quickly and easily. This means a great navigation bar, links within the copy to related pages on your website, and engaging graphics and videos throughout your copy.
A great web design ultimately is about leaving your users with a feeling of satisfaction, that they have been able to find answer to their questions and solutions to their problems. And if your site accomplishes that, your users will turn into customers.
With outstanding ecommerce website design from our team, our solutions function as a reliable, long-lasting online store for any business. They also look amazing and display properly on all devices using responsive design or mobile-friendly elements to make sure ecommerce companies are accessible at any time, even when users are on the go.
We specialize in designing and developing solutions on top of the Magento platform, but we can work with any ecommerce platform on the market today, whether you have an existing store or want to build a brand new one. This means that we can help with Shopify, Big Commerce, Woocommerce, and custom carts.
In addition, we are knowledgeable about what converts and can help implement the tools to do so. We can also integrate with third-party, business-critical applications such as inventory management and CRM applications.
Page speed optimization focuses on improving the speed or load time of your webpages. From a technical standpoint, your load time refers to how long it takes a webpage to load all its content, which can include text, images, and video. For businesses today, page speed matters for both search engines and users. Today, people expect a website to load within two to three seconds. If it doesn’t, they have a high chance of leaving your website and visiting a competitor’s site, making you lose out on potential business. Most website load times often exceed two seconds.
Here are a few examples of what our page speed optimization service includes:
- HTTPS setup
- HTTPS request reduction
- Image optimization
- Caching configuration
- Redirect optimization
- Server configuration
A lot of this is technical jargon to those who aren’t developers, but if you partner with us, we will break it down to easy to understand terminology that you can test on your own. With our page speed optimization services, results will vary and depend on several factors. Contact us and we will go over page speed optimization solutions specific to your business.
Whether you’re looking to add new images, delete page copy, or modify a link, our website maintenance services offer what you need. Our team keeps your website functional, up-to-date, and secure for users.
For a quick summary, here are some examples of updates included in our packages by the project:
- Text: Additions or deletions.
- Photos: Additions, deletions, and basic retouching.
- Pages: Additions or deletions using existing page design.
- Navigation: Basic navigational changes (add, move, or delete an item in the navigation).
- File downloads: Additions or deletions of PDFs and other documents.
- Videos: Insertion or deletion of a pre-edited video.
- Links: Additions or deletions.
- Color and background images: Changes or replacements.
Keeping your site healthy and happy has far-reaching applications. Your users will appreciate fresh content and so will Google, who will reward you with constant crawling and indexing whenever you deploy something new and useful.
Get your free internet marketing service quote today!
With internet marketing services from Built, we will help your company achieve its online business goals, beat the competition, and drive ROI.
Get started on your internet marketing strategy by contacting us online or by phone at 818-584-2247!