At Built, our seo focus is on organic improvements that make you more relevant to search engines and your customers. We help Google and your customers find your site with proper technology and usability, provide them with relevant content, and optimize your business into an authoriative powerhouse.
Can the search engines and your customers find and navigate your site? It’s an important question and one you must get right. Here’s how we help. In order to improve visibility, we look at your site’s infrastructure, code, and the user interaction to find any problems and make the appropriate repairs. When this is done, not only can the search engines better navigate your site but your customers will find the site to be a richer experience. It really is a win-win.
Now that a search engine can properly crawl your site, does it understand what the content is about? To give them a hand, we look at the content and make sure it is properly structured, has appropriate headlines, and sufficiently focused on a page by page basis to name a few. With this, the search engines can send the right audience to your site. This doesn’t necessarily translate into more traffic but rather it fine tunes for targeted traffic.
Is your business a recognized leader in its field and area? This is the goal if optimizing for authority. No one really knows how the search engines calculate authority, although there are probably many signals. The type of links your site receives from reputable sources, social references and gestures (likes, comments, shares), the length of time the user stays and their interaction on your site. These are all drivers of authority ranking.
Buzzwords and labels come and go but the underlying principles of SEO do not change – technical, content, outreach. We can’t promise the number one spot on search results pages, that’s not how we operate. What we can promise is that we will use the underlying principles of this marketing stack for your organization to build lasting and future-proof SEO success.