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Good SEO is online marketing that lasts.

Three-Fourths of all online traffic starts with a Google or Bing search. How well are you capitalizing on this?

Search Engine Optimization

At Built, our seo focus is on organic improvements that make you more relevant to search engines and your customers. We help Google and your customers find your site with proper technology and usability, provide them with relevant content, and optimize your business into an authoriative powerhouse.

If this all sounds like technical gibberish, let’s break it down a bit further. These are the steps we review and deploy with every search engine optimization project:

Step 1: Building Technology & Usability

Can the search engines and your customers find and navigate your site? It’s an important question and one you must get right. Here’s how we help. In order to improve visibility, we look at your site’s infrastructure, code, and the user interaction to find any problems and make the appropriate repairs. When this is done, not only can the search engines better navigate your site but your customers will find the site to be a richer experience. It really is a win-win.

Step 2: Optimizing for Relevancy

Now that a search engine can properly crawl your site, does it understand what the content is about? To give them a hand, we look at the content and make sure it is properly structured, has appropriate headlines, and sufficiently focused on a page by page basis to name a few. With this, the search engines can send the right audience to your site. This doesn’t necessarily translate into more traffic but rather it fine tunes for targeted traffic.

Step 3: Growing Your Authority & Outreach

Is your business a recognized leader in its field and area? This is the goal if optimizing for authority. No one really knows how the search engines calculate authority, although there are probably many signals. The type of links your site receives from reputable sources, social references and gestures (likes, comments, shares), the length of time the user stays and their interaction on your site. These are all drivers of authority ranking.

Putting It All Together

Buzzwords and labels come and go but the underlying principles of SEO do not change – technical, content, outreach. We can’t promise the number one spot on search results pages, that’s not how we operate. What we can promise is that we will use the underlying principles of this marketing stack for your organization to build lasting and future-proof SEO success.

How to choose the best SEO management company

There are several qualities that you’ll find in the best SEO companies. When you’re comparing SEO agencies, it’s critical for your team to think about these features because search engine optimization is a long-term strategy. You want an experienced partner, not someone just selling SEO for a quick buck.

As you start your search, keep in mind these must-have features in an SEO service provider:


When it comes to services that help you manage SEO, you want an agency that will be transparent about the process from start to finish — starting with their pricing. Whether you’re a small local business to brand-name international company, you want an agency that’s open and honest.

You’ll want to find an SEO management company that provides prices up-front on their website. This saves both parties time in the long run, and will give you a good idea of whether or not the agency is a good fit in terms of budget. This is also an agency’s way of weeding out clients that might not be able to afford their services.


Testimonials are a way for previous clients to tell potential clients about the wonderful experience they’ve had with an agency. They come directly from real clients who have worked with an SEO management company before, and they act as votes of confidence for the company.

They also shed light on that SEO agency’s online reputation.

If an SEO service provider has less than 100 testimonials, they may not have been in business long enough to know how to provide amazing results for their clients, or they might not provide high-quality work.

Either way, you should consider working with an SEO management company that has plenty testimonials on their website. Built does!


A surefire way to know whether or not a company provides amazing services is to check out their awards. Have they been nominated and/or won any awards for their work? Were they recognized for their strategies?

If so, they’re probably an SEO agency worth working with because they won’t drive the results you want from organic search. If not, similar to a lack of testimonials, they may not have been in the industry long enough, or they simply may not provide quality services.

Built has been nominated twice for the Webby Awards (similar to the Oscars for web) for Best in Class. It’s a badge of honor for us!

We’d love to work with you to implement a plan for long-term strategic growth.

Let’s Talk SEO

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