What strategies does Internet marketing refer to?
Like we mentioned, Internet marketing is an umbrella term for a number of tactics that helps increase awareness of your brand online. Each strategy serves a different purpose and sometimes, even a different audience.
SEO (SEARCH ENGINE OPTIMIZATION)
This strategy is known to help you drive more traffic to your website, which is extremely important if you’re looking to increase brand awareness and sales.
SEO helps to improve your website’s ranking in search engine results pages, so that it receives more clicks. The closer your website is to the number one result, the better.
And matter of fact, if you’re past the fifth position on a ranking page, there’s a slim change that you’ll get any site visitors.
That’s because the first position in search results has a click through rate of 32%, while a fifth position result has a CTR of just 6%.
This shows the importance of ranking highly in search results to enable more traffic to flow to your website.
PAY-PER-CLICK ADVERTISING (PPC)
This is a super cost-efficient Internet marketing strategy for your Boston company.
It allows you to choose what keywords you want to rank for, bid on them, and appear in search results when someone searches for your targeted keyword.
The best part is, you don’t pay for ad space, and rather you only pay when your ad is clicked. This keeps you from throwing away unnecessary cash, and makes PPC very cost-efficient.
Another benefit of PPC is that you tend to see results nearly right off the bat, while SEO takes a little more time to see results.
SOCIAL MEDIA MARKETING
If you’re a member of a social media platform, you probably follow some of your favorite brands.
If you do, you know that their ads and their posts can be effective at getting you to visit their website, and even purchase products.
When you advertise your Boston business on social media platforms, you are literally advertising to billions of people worldwide. Why wouldn’t you want that large of a potential client base?
Email marketing allows you to stay at the top of mind for potential customers, and keep current customers informed about your business and services.
Email marketing also has an extremely high ROI at 4400%.
In your emails, you can choose to send newsletters, do employee spotlights, tease new products, or even provide special offers. You can even segment your emails so that specific content is delivered to specific users.
Some people don’t think of web design as an Internet marketing strategy, but it definitely is!
What good is traffic to your website if it doesn’t represent your brand, is outdated, or doesn’t function properly?
A website should represent your brand in the best way possible by using your color scheme, your logos, and incorporating your company’s unique flair.
It should also be fully functioning, and be responsive on all devices including smartphones and tablets. This ensures that no matter what device a user is surfing on, they can always enjoy your website.
A great website design also ensures that users can find what they’re looking for, and quickly. This means a great navigation bar, links within the copy to related pages on your website, and engaging graphics and videos throughout your copy.