Digital devices and channels are constantly evolving, and so are your customers. The way shoppers search online is changing every day. So to stay competitive in the age of omnichannel commerce, you need to create content that delights, engages, and enables shoppers to purchase across multiple devices. You don’t have to be an SEO expert (or...

How often do you go to an e-commerce website and instead of reading the product description first, you jump straight down to the product reviews? And all else being equal, how more likely are you to purchase from a website that has a dozen reviews of a product versus one that has none?...

Now that you've embraced blogging as a vital marketing tool for your business, you may find that sometimes inspiration for fresh content can be hard to come by. So here are some tools and ideas to help get those wheels turning again....