.inner-link { color: #2f2b2f!important; text-decoration: underline; }This article is part of our ongoing Mobile Optimization Initiative series designed to help Magento merchants close the mobile revenue gap. Smartphone conversion rates have improved over the last couple of years, however, we are still nowhere near to closing the mobile gap. One hypothesis for this gap is that since people tend...

.inner-link { color: #2f2b2f!important; text-decoration: underline; }With the continued rise of eCommerce, most businesses need a website to function. Today, many entrepreneurs take their first steps into business with an eCommerce website, instead of a physical location. After creating the website, the next step is driving traffic and increasing visibility. Ultimately the success of a website...

Holidays are a double-edged ‘blessing’ for those in eCommerce. It’s known for being one of the busiest trading periods of the year, but also one of the most harrowing. This is what a holiday hailstorm looks like: aggressive competitors coming in from all angles, many anxious shoppers needing help all at once within a short,...

Elon Musk, the CEO of Tesla Motors, created quite a stir on Monday. At the National Governors Association in Rhode Island, he made a dramatic claim that “AI is a fundamental existential risk for human civilization.” While chewing on that tidbit, we also considered the progress being made in AI Marketing.For many marketers, artificial intelligence...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] If we’ve learned anything from Black Friday and Cyber Monday’s past, it’s that retailers need to be proactive to counter the holiday shopping dominance of eCommerce giants like Amazon. Built helps retailers offer pay-over-time solutions as a way to build stronger consumer connections, power sales, and improve brand loyalty....

With 2018 well underway, Magento surveyed 2,200 branded manufacturers, multi-channel, and web-only merchants from over 15 vertical segments to find out about their key eCommerce initiatives for the coming year. The survey encompassed insights about retailers forecasts for 2018, investments and marketing.What We Found Online retailers are expecting another bumper year of growth. In fact, more...