.inner-link { color: #2f2b2f!important; text-decoration: underline; }B2C gets most of the attention when it comes to the Internet of Things (IoT). But with B2B applications set to account for nearly 70% of the value IoT unlocks, manufacturers and B2B organizations are adapting their business models to take advantage of the IoT opportunity. What’s the IoT opportunity...

These popular sessions from Imagine 2017 exemplify the unique content experience the event provides attendees. Join us at Imagine 2018 April 23-25 in Las Vegas for exclusive content from a range of industry experts and innovators. Today's customer now expects the speed and innovative interactions of an app, but through their mobile browser. With responsive web...

Originally posted on the ScienceSoft blog. A substantial part of comprehensive Magento development and a powerful marketing and sales tool, Magento customer segmentation allows a retail company to divide online store visitors into groups and develop a focused approach to each group. The survey of MailChimp, a marketing automation platform, and an email marketing service, shows that segmented marketing campaigns get 14.64%...

One of the most alluring aspects of the Magento Community is the knowledge, skills, and wisdom so widely celebrated and shared by developers, merchants, and partners. We sought a way to celebrate this well of insight in a yearbook of sorts – a celebration of the successes (and challenges) that mentors and moves these individuals...

It’s no secret that technology is advancing at a rapid rate. This is also true for your payment technology. Whether it be your credit card reader or your web-based virtual terminal, it’s important to stay current with the best features to maintain an efficient and secure process for accepting payments. If you’re shopping for a new...

With St. Patrick's Day around the corner, you may be hoping for a bit of luck with your sales. We say make your own luck! Using data, you can discover your company’s four-leaf clovers—or highest-performing customers—and create strategies to keep them shopping. Here are four data points you can use data to identify valuable customers—and actionable...

In our recent joint webinar on ten B2B eCommerce trends for 2018, BORN and Magento predicted that headless CMS commerce will become a popular type of website architecture in the coming year and beyond, for both B2B and B2C businesses. What Is Headless eCommerce? In a headless approach, the front end of your eCommerce shop and the...

Over the last few years, I’ve done a lot of work with eCommerce site search, both via consultancy relationships (directly with merchants) and also with Klevu. In that time, I’ve seen a clear shift in B2B retail, with the focus becoming more in line with B2C retail around customer experience. Search is a key part...

A change in traditional B2B buyer behavior is forcing manufacturers, distributors, and wholesalers to innovate or be left behind by their competitors. Your B2B buyers now expect an online shopping experience as seamless as the B2C experience. So how can you innovate to keep up? From what we’ve seen in the industry, many B2B companies are...

Developing and operating a business made up of multiple, separate channels is no longer efficient or profitable. Today’s online customer demands more. They require a seamless, omnichannel solution. The drive towards omnichannel commerce is powerful, and industry statistics prove it. Get on board now and your business will gain the advantage over future competitors. See how...