As a manufacturer, wholesaler, or distributor, you are well aware of the seismic shifts in the retail industry. Consumer demand for greater convenience and value, startup companies with disruptive business models, and the “Amazon effect” are drastically changing the retail landscape. How do you equip your B2B business to face the new world order? One survival...

Originally posted on Total Retail. The buzz around progressive web apps (PWAs) has been building since designer Frances Berriman and Google Chrome engineer Alex Russell coined the term back in 2015. These mobile apps that progressively load and run in a web browser promise to blur the lines between native apps and the mobile web by bringing...

With constant change being the new norm, merchants are faced with continuous adaption to meet shifting customer behaviors. Being on an older platform makes accommodating or mimicking new technology and behaviors more expensive and time-consuming, or may simply not be possible. Additionally, as more and more developers move their focus on new technology, the scheduling and...

Originally published on MobileMarketer.com Mobile app or mobile web? While the debate has been discussed for years, there’s an emerging solution that blurs the line between to two solutions by bringing many of the advantages of native mobile apps to the mobile browser.  Although both are used on smartphones and tablets, mobile apps and mobile websites are...

One thing that is becoming increasingly important for B2B companies is the need to deliver B2C like experiences to their customers. This means a lot of things, including embarking on a digital transformation, making the buying process simpler, and moving towards creating more personalized engagements. One thing that B2C merchants have mastered, is the regular...

What are your main business priorities in 2018? With consumer demands rapidly evolving, customer experience is no doubt on your mind. But how will you refresh your strategy in the coming year? In this quick and easy infographic, you’ll discover key customer experience insights to consider as you look ahead and plan your 2018 strategy. Apply...

These popular sessions from Imagine 2017 exemplify the unique content experience the event provides attendees. Join us at Imagine 2018 April 23-25 in Las Vegas for exclusive content from a range of industry experts and innovators. As technology continues to rapidly evolve, the next five years will be a transformative period for commerce. The explosion of...

With 800 million users, Instagram now has a larger community than the population of Europe. The app has become more than just a social platform, it’s a powerful social media marketing channel with vast potential, and Magento merchants and partners are at the forefront of the race to monetize it. This week, we asked our technology...

Many traditional B2B companies are scared to embrace business-to-business eCommerce because they feel it will ostracize their sales representatives. Sales representatives are the lifeblood of almost any B2B organization, and making sure they are happy and incentivized to perform well is key to success. Global B2B eCommerce sales account for more than double B2C eCommerce sales....