Whether you only ship products in the US or globally, understanding who your customers are and when they celebrate things is an important factor when planning around the holidays. In the U.S., Mother’s Day is on the second Sunday of May along with the majority of countries, but what if you cater to Spain, Romania,...

Are your customers using mobile? Categorically, yes. A recent study from Bain and Company showed that people interact with their phones 13 times an hour. Our mobile devices are integral to how we talk, learn, and increasingly, shop.Now more than ever, brands need to think about how mobile activity is changing the customer journey or...

This article is part of our ongoing Mobile Optimization Initiative series designed to help Magento merchants close the mobile revenue gap. As marketers, we all want to generate more traffic for our eCommerce site, and we want that traffic to convert into sales at a high rate. Every business has a unique target audience that varies...

Black Friday through Cyber Monday 2018 will go down in history as the most successful holiday shopping period ever. Data from Adobe Analytics revealed that a record $6.22 billion was spent online by the end of Black Friday. That’s an increase of 23.6 percent from last year. And get this: more than $2 billion of...

This article is part of our ongoing Mobile Optimization Initiative series designed to help Magento merchants close the mobile revenue gap. There’s a huge gap in mobile commerce between time on site and conversions. Users spend 39 percent more time on mobile than on desktop, but they buy significantly less than they do when on desktop and abandon...

2016 and 2017 brought massive password dumps and we can expect the years ahead to be equally as bad, if not more so. Here are some quick tools to help check your exposure as well as create strong passwords going forward....