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These popular sessions from Imagine 2017 exemplify the unique content experience the event provides attendees. Join us at Imagine 2018 April 23-25 in Las Vegas for exclusive content from a range of industry experts and innovators. As technology continues to rapidly evolve, the next five years will be a transformative period for commerce. The explosion of...

With 800 million users, Instagram now has a larger community than the population of Europe. The app has become more than just a social platform, it’s a powerful social media marketing channel with vast potential, and Magento merchants and partners are at the forefront of the race to monetize it. This week, we asked our technology...

Many traditional B2B companies are scared to embrace business-to-business eCommerce because they feel it will ostracize their sales representatives. Sales representatives are the lifeblood of almost any B2B organization, and making sure they are happy and incentivized to perform well is key to success. Global B2B eCommerce sales account for more than double B2C eCommerce sales....

.inner-link { color: #2f2b2f!important; text-decoration: underline; }B2C gets most of the attention when it comes to the Internet of Things (IoT). But with B2B applications set to account for nearly 70% of the value IoT unlocks, manufacturers and B2B organizations are adapting their business models to take advantage of the IoT opportunity. What’s the IoT opportunity...

These popular sessions from Imagine 2017 exemplify the unique content experience the event provides attendees. Join us at Imagine 2018 April 23-25 in Las Vegas for exclusive content from a range of industry experts and innovators. Today's customer now expects the speed and innovative interactions of an app, but through their mobile browser. With responsive web...

Originally posted on the ScienceSoft blog. A substantial part of comprehensive Magento development and a powerful marketing and sales tool, Magento customer segmentation allows a retail company to divide online store visitors into groups and develop a focused approach to each group. The survey of MailChimp, a marketing automation platform, and an email marketing service, shows that segmented marketing campaigns get 14.64%...

One of the most alluring aspects of the Magento Community is the knowledge, skills, and wisdom so widely celebrated and shared by developers, merchants, and partners. We sought a way to celebrate this well of insight in a yearbook of sorts – a celebration of the successes (and challenges) that mentors and moves these individuals...

It’s no secret that technology is advancing at a rapid rate. This is also true for your payment technology. Whether it be your credit card reader or your web-based virtual terminal, it’s important to stay current with the best features to maintain an efficient and secure process for accepting payments. If you’re shopping for a new...

With St. Patrick's Day around the corner, you may be hoping for a bit of luck with your sales. We say make your own luck! Using data, you can discover your company’s four-leaf clovers—or highest-performing customers—and create strategies to keep them shopping. Here are four data points you can use data to identify valuable customers—and actionable...